To recover from a drop in traffic through voice search optimization, businesses should primarily focus on targeting long-tail, conversational keywords that mirror natural language queries. This involves crafting content that directly answers common questions, enhancing the likelihood of securing a featured snippet or 'position zero'. Crucially, optimizing for local voice searches means maintaining an updated and detailed Google My Business profile, considering that many queries include phrases like 'near me'. Technical optimizations are also vital, including: